Choose your soccerclub!

References

News

FC Utrecht receives led-boarding

Starting the new season Stadium Impact starts a collaboration with FC Utrecht for the exploitation of 2 videowalls each 30m2.

4 July 2008 - read more

Sportssponsorship in the picture

8 sideterms for effective long term sportssponsorship

2 July 2008 - read more

Sportssponsorship ensures brand familiarity

Recently Businesscompleet.nl published an article on sportssponsorship. On the development of a long terms vision, the link between the company and the sponsored sport. Knowing means growing...

29 June 2008 - read more

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The Target

Stadium Impact

Reach of matchday

Stadium Impact reaches about 120.000 unique stadiumviews every competitionround. Every ad or commercial has about 30 seconds to two minutes of broadcasting time (depending on the package)a medium (videowalls, Led-boards, TV-circuit)

CPM scores (in dutch)

Impact research FC Groningen and FC Twente

Our name says it all: Stadium Impact wants to have a lasting impact on our advertists' target. That is why we do marketresearch on our own target. Here you can find an enquiry on the results of FC Groningen and FC Twente season 2007-2008.

Het volledige onderzoek (in dutch)

Assessment videowalls

The assessment of the videowalls is experienced well to very well amongst both supportinggroups. FC Groningen used videowalls in their stadium before FC Twente did, this is probably why the assessment differenciates between well and very well. To the supporters of FC Twente the videowalls are a fresh experience. Another factor in the differences in the assessment could be that the capacity of the FC Twente stadium is 13.500 whereas FC Groningen has a capacity of 20.000 visitors.
In the stadium of FC Twente the videowalls make a lasting impression.
(The graph below shows the assessment of the videowalls in both stadiums)

Legend:
L.blue = very good
D.blue = good
Yellow = sufficient

When are the videowalls most actively viewed

Research shows that the degree of actively viewing (high selectiveness) the videowalls is almost similar between both supportinggroups. They indicate regularly watching the videowalls throughout the match. Especially the repetitions are actively viewed. As well as intermediates of other simultanious matches.
The graph below shows the answer given by the questioned supporters.(When do you actively watch the videowall?)

Legend:
aqua: red/yellow cards
orange: substitutes
d.blue: throughout entire match
purple: before/after match
yellow: at repeats
green: at intermediates
red: with pressconferences/break

Which ad do you remember on top of your mind

Answers show that a lot of commercials are remembered (on top of mind). Information on the match, however is best remembered. We can conclude that repetition of the commercials in fact are effective on the present supporters (imprinting). Especially supporters who regularly visit, or always visit homematches, can come up with a lot of commercials.
The circlediagrams below specify the results further.

FC Twente top of mind

Colours represent companies who show their ads on the videowall at the FC Twente stadium. The percentage of supporters which mentioned their ad.

Assessment of shown matchinformation

Both FC Twente and FC Groningen supporters are very pleased with the shown matchinformation. This assessment is very important because this is best remembered of all shown on the videowalls. The videowalls are perceived as giving added value to the stadium.

(l.blue=very good/ d.blue=good/ yellow=suff.)

Need for other expressions on the videowalls

Things people would like to see as an extention of the current offer of media on the videowalls:

Videoclips / entertainment
Players info
Interviews with players and other concerned
Clubhistorics
Interviews with supporters
Players statistics

Players info and clubhistorics are especially valuable.